Echo Frames

As the CGI Creative Director for the most recent launch of Echo Frames, I played a key role in creating product and lifestyle renderings that were integral to the marketing strategy. I collaborated closely with the creative team to determine the optimal use of CGI versus photography across various marketing channels, ensuring a cohesive and engaging customer journey. As a lead artist on the front end of the project, I developed the entire catalog of 180 product renderings, commonly referred to as “on-whites”, which are utilized across all marketing platforms. This project was one of the largest and most complex workflows my team had ever taken on, showcasing our ability to deliver high-quality visual content at scale and reaffirming our expertise in innovative product marketing.