Acer’s PAX West AR Activation

“We want to bring our brand to the PAX show floor without having a physical booth.”

Acer challenged us to create an unforgettable experience for PAX West 2018 to showcase their Predator gaming hardware, but with a twist: no physical booth space. So, we got creative! We designed an augmented reality scavenger hunt that took over the show floor. Attendees had to find all four Predator-themed posters scattered around the hall, each featuring a unique AR game. Every game played scored participants an entry into a sweepstakes to win the ultimate gaming battlestation.

My team developed a seamless, app-free, browser-based augmented reality technology to make sure everyone could join in the fun without any hassle. The event was such a hit that Acer asked us to develop new games for several more gaming events. It was a fantastic project that blended creativity and technology, and we loved every minute of it.