Google Cloud DemandGen Campaign

I collaborated closely with a talented team consisting of an illustrator, a designer, and a copywriter to bring to life a series of 15 unique social animations aimed at driving interest and engagement for a Google Cloud online educational event. We were tasked with delivering 90 total deliverables across all formats and sizes.

Initially, the project was intended to use a single creative treatment across all social channels to promote the event. However, after reviewing the brief and the event’s content, I suggested a more targeted approach by identifying key fields that showed interest in the webinar. We discovered 15 unique fields, ranging from 3D artists to construction logistics professionals and even civic engineers. By tailoring our content to speak directly to these distinct audiences and strategically placing ads in the spaces they frequented, we were able to diversify our messaging and significantly increase engagement. This approach not only let us develop much more interesting creative treatments, but also led to us surpassing Google Cloud’s attendance goal by nearly 20%, showcasing the power of personalized content in driving event success.