Diane Von Furstenberg x Echo Dot

“Alexa and I have been best friends for a long time. That’s why she asked me to make her a little dress.”

As part of the Amazon Build It program, I had the opportunity to collaborate with Diane Von Furstenberg’s creative team on a first-of-its-kind product launch. Echo Dot was getting a makeover with a set of three exclusive DVF fabric prints. Build It was an interesting program: we would create three products, put detail pages for all of them up on the website, and let Amazon customers vote for which one they wanted by pre-ordering it. The leading pre-order at the end of four weeks would get run through mass production.

I led the CGI team in the execution of several product renders intended to capture the fashion vibes of this unique product while still letting the iconic DVF prints steal the show.